USER EXPERIENCE
UI / UX / IA Design
Make the next step obvious.
People should not need a tour guide to use your website or product. We make the path clearer, from the first question to the final click.
The challenge
Confusing flows and buried information send customers in circles and leave teams answering the same avoidable questions.
How we help
We connect interface design, user experience and information architecture so people can find what they need and finish the task they came for.
What you get
- Fewer dead ends in key journeys
- Information people can scan and find
- Clear flows to test before development
What's included
Experience review
Find friction in current tasks, forms and navigation.
Information architecture
Organize content and navigation around what users need to do.
Wireframes and interaction mockups
Make flows and interactions tangible before implementation.
Design handoff
Prepare agreed components and specifications for development.
Questions
What is the difference between UI, UX and IA?
UI is the interface, UX is the broader experience, and IA is how information is organized. They work best together.
Can you improve an existing product?
Yes. We can assess current flows and focus on the parts causing the most friction.
Do you run user research or testing?
Methods and participants are agreed based on the project and approved scope.
Can Digitalinnov build the design too?
Development can be scoped with the website and application teams.